Assistance to industry in setting up tangible and communicable criteria related to these goals.
Lots of “merit” opportunities often go wasted when the good deed is not wrapped in a way that is easily recognizabe by outsiders.
It is often all too tempting to tell the public proudly about the successful implementation of technical criteria no outsider will understand, or even to leave them entirely unmentioned, when quality management and marketing do not communicate sufficiently. But in an era of awakened public awareness of climate change and persisting concerns about GMOs, consumers and NGOs are longing for bold moves from food industry players. And if publicized professionally, the media will be happy to report.
Linking your measures to innovative and expedient standards or platforms offers the chance to look like a star and, if done early, like a pioneer!
